May 2012
1 post
3 tags
Are you in control of your creative work?
Written by Tom Klug for Cella Consulting on the Creative Execs blog Quite often your in-house clients, account managers, brand strategists or business analysts are trying to adjust the color of a graph, kern your typography or change the structure of a sentence. I call this “backseat creative direction” and, as creatives, we like to control what we do best so it can be frustrating when clients get...
April 2012
2 posts
Are you in control of your creative work?
Written by Tom Klug for Cella Consulting on the Creative Execs blog http://www.cellaconsulting.com/blog/?p=1572
Quite often your in-house clients, account managers, brand strategists or business analysts are trying to adjust the color of a graph, kern your typography or change the structure of a sentence. I call this “backseat creative direction” and, as creatives, we like to control what we...
Cella Consulting Blog
Stay tuned in the next few days for my blog entry on Cell Consulting
March 2012
1 post
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
-Sun-tzu
